Our approach to privacy
Suburban Limos puts transportation, food delivery, and other services at your fingertips. Understanding how and why we use your information should be just as easy.
We use your data to provide convenient transportation and delivery options, help drivers maximize their earnings, and protect the safety and security of people on our platform.
When you use Suburban Limos, you trust us with your personal data. We’re committed to keeping that trust. That starts with helping you understand our privacy practices.
This notice describes the personal data we collect, how it’s used and shared, and your choices regarding this data.
Last modified: December 15, 2019
Effective date: December 15, 2019
This notice applies to users of Suburban Limos’ services anywhere in the world, including users of Suburban Limos’ apps, websites, features, or other services.
This notice describes how Suburban Limos and its affiliates collect and use personal data. This notice applies to all users of our apps, websites, features, or other services anywhere in the world, unless covered by a separate privacy notice. This notice specifically applies to:
This notice also governs Suburban Limos’ other collections of personal data in connection with Suburban Limos’ services. For example, we may collect the contact information of individuals who use accounts owned by Suburban Limos for Business customers or of owners or employees of Suburban Limos Eats restaurant partners, or we may collect other personal data in connection with our mapping technology and features.
All those subject to this notice are referred to as “users” in this notice.
In addition, please note the following:
Our data practices are subject to applicable laws in the places in which we operate. This means that we engage in the practices described in this notice in a particular country or region only if permitted under the laws of those places. Please contact us at AdminSupport@SuburbanLimos.com or through the addresses below with any questions regarding our practices in a particular country or region.
Suburban Limos, LLC is the data controller for the personal data collected in connection with use of Suburban Limos’ services.
Suburban Limos LLC is the data controller for the personal data collected in connection with use of Suburban Limos’ services. We process personal data inside and outside of the United States. The personal data of users outside the United States is transferred on the basis of mechanisms approved under applicable laws, such as the Standard Contractual Clauses.
Questions, comments, and complaints about Suburban Limos’ data practices can be submitted to AdminSupport@SuburbanLimos.com.
Suburban Limos collects:
The following data is collected by or on behalf of Suburban Limos:
1. Data provided by users. This includes:
2. Data created during use of our services. This includes:
3. Data from other sources. This includes:
Suburban Limos may combine the data collected from these sources with other data in its possession.
Suburban Limos collects and uses data to enable reliable and convenient transportation, delivery, and other products and services. We also use the data we collect:
Suburban Limos does not sell or share user personal data with third parties for their direct marketing, except with users’ consent.
Suburban Limos uses the data it collects for purposes including:
1. Providing services and features. Suburban Limos uses the data we collect to provide, personalize, maintain, and improve our products and services.
This includes using the data to:
2. Safety and security. We use personal data to help maintain the safety, security, and integrity of our services and users. This includes:
3. Customer support. Suburban Limos uses the information we collect (including recordings of customer support calls with notice to and the consent of the user) to provide customer support, including to:
4. Research and development. We may use the data we collect for testing, research, analysis, product development, and machine learning to improve the user experience. This helps us to improve and enhance the safety and security of our services, improve our ability to prevent the use of our services for illegal or improper purposes, develop new features and products, and facilitate insurance and finance solutions in connection with our services.
5. Enabling communications between users. For example, a driver may message or call a rider to confirm a pickup location, a rider may contact a driver to retrieve a lost item, or a restaurant or delivery partner may call a delivery recipient with information about their order.
6. Marketing. Suburban Limos may use the data we collect to market our services to our users. This includes sending users communications about Suburban Limos services, features, promotions, sweepstakes, studies, surveys, news, updates, and events.
We may also send communications to our users about products and services offered by Suburban Limos partners. For example, if a user has placed a Suburban Limos Eats order, we may provide recommendations, promotions, or ads about similar food offered by other Suburban Limos partners. Although we may send users communications about Suburban Limos partners’ products and services, we do not sell users’ personal data to, or share it with, such partners or others for purposes of their own direct marketing or advertising, except with users’ consent.
We may use the data we collect to personalize the marketing communications (including advertisements) that we send, including based on user location, past use of Suburban Limos’ services, and user preferences and settings.
We may also send users communications regarding elections, ballots, referenda, and other political and notice processes that relate to our services. For example, Suburban Limos has notified some users by email of ballot measures or pending legislation relating to the availability of Suburban Limos’ services in those users’ areas.
7. Non-marketing communications. Suburban Limos may use the data we collect to generate and provide users with receipts; inform them of changes to our terms, services, or policies; or send other communications that aren’t for the purpose of marketing the services or products of Suburban Limos or its partners.
8. Legal proceedings and requirements. We may use the personal data we collect to investigate or address claims or disputes relating to use of Suburban Limos’ services, or as otherwise allowed by applicable law, or as requested by regulators, government entities, and official inquiries.
9. Automated decision-making
We use personal data to make automated decisions relating to use of our services. This includes:
Click the links in this section for more information about these processes. To object to a deactivation resulting from these processes, please contact Suburban Limos customer support.
Suburban Limos and its partners use cookies and other identification technologies on our apps, websites, emails, and online ads for purposes described in this notice.
Cookies are small text files that are stored on browsers or devices by websites, apps, online media, and advertisements. Suburban Limos uses cookies and similar technologies for purposes such as:
We may also allow others to provide audience measurement and analytics services for us, to serve advertisements on our behalf across the Internet, and to track and report on the performance of those advertisements. These entities may use cookies, web beacons, SDKs, and other technologies to identify the devices used by visitors to our websites, as well as when they visit other online sites and services.
Please see our Cookie Notice for more information regarding the use of cookies and other technologies described in this section.
Effective Date: May 25, 2018
We and our affiliates, third parties, and other partners use cookies and other identification technologies on our websites, mobile applications, email communications, advertisements, and other online services (collectively, the "Services") for a number of purposes, including: authenticating users, remembering user preferences and settings, determining the popularity of content, delivering and measuring the effectiveness of advertising campaigns, analyzing site traffic and trends, and generally understanding the online behaviors and interests of people who interact with our Services. You can read more here about the types of cookies we use, why we use them, and how you can exercise your choices.
Cookies are small text files that are stored on your browser or device by websites, apps, online media, and advertisements that are used to remember your browser or device during and across website visits. We also utilize other technologies that may identify you or the devices you use. For example, “pixel tags” (also called beacons) are small blocks of code installed on (or called by) a webpage, app, or advertisement which can retrieve certain information about your device and browser, including for example: device type, operating system, browser type and version, website visited, time of visit, referring website, IP address, advertising identifiers, and other similar information, including the small text file (the cookie) that uniquely identifies the device. Pixels provide the means by which third parties can set and read browser cookies from a domain that they do not themselves operate and collect information about visitors to that domain, typically with the permission of the domain owner. “Local storage” refers generally to other places on a browser or device where information can be stored by websites, ads, or third parties (such as HTML5 local storage and browser cache). “Software Development Kits” (also called SDKs) function like pixels and cookies, but operate in the mobile app context where pixels and cookies cannot always function. The primary app developer can install pieces of code (the SDK) from partners in the app, and thereby allow the partner to collect certain information about user interaction with the app and information about the user device and network information.
In order to facilitate the most relevant ads possible, Suburban Limos works with various service providers who assist us in delivering similar ads to end users across devices and platforms. For example, we work with social media advertising services to provide you with relevant ads based on your Suburban Limos activity through their media channels. We may also use service providers to provide you with a similar ad on a mobile website or mobile application as with a traditional website ad. See below for more information on your choices to limit these types of advertising.
You have the right to choose whether or not to accept cookies. However, they are an important part of how our Services work, so you should be aware that if you choose to refuse or remove cookies, this could affect the availability and functionality of the Services.
Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. To do so, please follow the instructions provided by your browser which are usually located within the "Help" or “Preferences” menu. Some third parties also provide the ability to refuse their cookies directly by clicking on an opt-out link, and we have indicated where this is possible in the table below.
Removing or rejecting browser cookies does not necessarily affect third-party flash cookies which may be used by us or our partners in connection with our Services. To delete or disable flash cookies please visit this site for more information. For further information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, you can visit https://youradchoices.com/ and www.youronlinechoices.eu for EU visitors.
For mobile users, you have controls in your device Operating System that enables you to choose whether to allow cookies, or share your advertising ID with companies like Suburban Limos or our advertising service providers. For information on controlling your mobile choices, you can visit www.networkadvertising.org/mobile-choices.
To help control or block certain ads in mobile applications, you may choose to download and utilize the DAA mobile app, https://youradchoices.com/appchoices
The following table sets out the different categories of cookies that our Services use and why we use them. The lists of third party cookie providers are intended merely as illustrative and should not be viewed as a comprehensive list.
Type of Cookie |
Purpose |
Who Serves (for example) |
Strictly Necessary |
These cookies (including local storage and similar technologies) are essential to enable your use of the site or services, such as assisting with your account login, so we can show you the appropriate experience and features such as your account information, trip history, and to edit your account settings. They may also provide authentication, site security, and help localize the language based on the geography of your visit. |
|
Site features and Services |
These provide functionality that help us deliver products and Services. For example, cookies help you log in by pre-filling fields. We may also use cookies and similar technologies to help us provide you and others with social plugins and other customized content and experiences, such as making suggestions to you and others. |
|
Analytics, performance and research |
These are used to understand, improve, and research products and Services, including when you access the Suburban Limos website and related websites and apps from a computer or mobile device. For example, we may use cookies to understand how you are using site features, and segmenting audiences for feature testing. We and our partners may use these technologies and the information we receive to improve and understand how you use websites, apps, products, services and ads. |
|
Advertising |
These cookies and pixels are used to deliver relevant ads, track email marketing or ad campaign performance and efficiency. For example, we and our ad partners may rely on information gleaned through these cookies to serve you ads that may be interesting to you on other websites. Similarly, our partners may use a cookie, attribution service or another similar technology to determine whether we’ve served an ad and how it performed or provide us with information about how you interact with them. |
|
Mobile-Specific |
These service providers use various technologies to deliver relevant mobile ads, track mobile marketing or mobile ad campaign performance and efficiency. |
If you have any questions about our use of cookies, please review the FAQ’s in the “Legal & Privacy” section here, where you may also submit your questions.
Some of Suburban Limos’ products, services, and features require that we share data with other users or at a user’s request. We may also share data with our affiliates, subsidiaries, and partners, for legal reasons or in connection with claims or disputes.
Suburban Limos may share the data we collect:
1. With other users
This includes sharing:
2. At the user’s request
This includes sharing data with:
3. With the general public
Questions or comments from users submitted through public forums such as Suburban Limos blogs and Suburban Limos social media pages may be viewable by the public, including any personal data included in the questions or comments submitted by a user.
4. With the Suburban Limos account owner
If a user requests transportation or places an order using an account owned by another party, we may share their order or trip information, including real-time location data, with the owner of that account. This occurs, for example, when:
5. With Suburban Limos subsidiaries and affiliates
We share data with our subsidiaries and affiliates to help us provide our services or conduct data processing on our behalf. For example, Suburban Limos processes and stores data in the United States on behalf of its international subsidiaries and affiliates.
6. With Suburban Limos service providers and business partners
Suburban Limos provides data to vendors, consultants, marketing partners, research firms, and other service providers or business partners. These include:
7. For legal reasons or in the event of a dispute
Suburban Limos may share users’ personal data if we believe it’s required by applicable law, regulation, operating license or agreement, legal process or governmental request, or where the disclosure is otherwise appropriate due to safety or similar concerns. This includes sharing personal data with law enforcement officials, public health officials, other government authorities, airports (if required by the airport authorities as a condition of operating on airport property), or other third parties as necessary to enforce our Terms of Service, user agreements, or other policies; to protect Suburban Limos’ rights or property or the rights, safety, or property of others; or in the event of a claim or dispute relating to the use of our services. If you use another person’s credit card, we may be required by law to share your personal data, including trip or order information, with the owner of that credit card.
Please see Suburban Limos’ Guidelines for Law Enforcement Authorities for more information.
This also includes sharing personal data with others in connection with, or during negotiations of, any merger, sale of company assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by or into another company.
8. With consent
Suburban Limos may share a user’s personal data other than as described in this notice if we notify the user and they consent to the sharing.
Suburban Limos retains user profile, transaction, and other personal data for as long as a user maintains their Suburban Limos account.
Suburban Limos may retain certain user data after receiving an account deletion request if necessary, such as to comply with legal requirements.
Suburban Limos retains user profile, transaction, and other information for as long as a user maintains their Suburban Limos account. For drivers and delivery partners, Suburban Limos also retains vehicle and background check information (to the extent permitted by law) for as long as they maintain their Suburban Limos account.
Riders and delivery recipients may request deletion of their account at any time through the Settings > Privacy menus in the Suburban Limos app, or through Suburban Limos’ Help Center. Following such requests, Suburban Limos deletes the data that it is not required to retain for purposes of regulatory, tax, insurance, litigation, or other legal requirements. For example, Suburban Limos retains location, device, and usage data for these purposes for a minimum of 7 years; while it retains such data, it may also use it for purposes of safety, security, fraud prevention and detection, and research and development. In certain circumstances, Suburban Limos may be unable to delete a user’s account, such as if there’s an outstanding credit on the account or an unresolved claim or dispute. Upon resolution of the issue preventing deletion, Suburban Limos will delete the account as described above.
Suburban Limos may also retain certain information if necessary for purposes of safety, security, and fraud prevention. For example, if Suburban Limos deactivates a user’s account because of unsafe behavior or security incidents, Suburban Limos may retain certain information about that account to prevent that user from opening a new Suburban Limos account in the future.
We only collect and use personal data where we have lawful grounds to do so. These include processing user personal data to provide requested services and features, for purposes of Suburban Limos’ legitimate interests or those of other parties, to fulfill our legal obligations, or based on consent.
We collect and use personal data only where we have one or more lawful grounds for doing so. Such grounds may vary depending on where our users are located, but generally include processing personal data:
a. To provide requested services and features
In order to provide our services, we must collect and use certain personal data. This includes:
b. For purposes of the legitimate interests of Suburban Limos or other parties
This includes using personal data to maintain and enhance our users’ safety and security. For example, we use personal data to prevent use of our services by users who have engaged in inappropriate or dangerous behavior, such as by retaining data of banned users to prevent their use of Suburban Limos’ apps. We also use usage data to prevent matching of riders and drivers for whom there is higher risk of conflict (for instance, because they have been the subject of prior complaints from other users).
This also includes purposes such as combating fraud; improving our services, direct marketing, research, and development; and enforcing Suburban Limos’ Terms of Service.
In addition, it includes using personal data to the extent necessary for the interests of other people or the general public, such as in connection with legal or insurance claims, and to protect the rights and safety of others.
c. To fulfill Suburban Limos’ legal obligations
For example, Suburban Limos is subject to laws and regulations in many cities and countries that require it to collect and retain data about our users’ trips, and to provide copies of such data to the government or other authorities. We collect and use personal data to comply with such laws.
Suburban Limos may also share data with law enforcement regarding criminal acts or threats to public safety, or requests by third parties pursuant to legal processes. For more information about such sharing, please see Suburban Limos’ Guidelines for Law Enforcement Authorities - United States, Guidelines for Law Enforcement Authorities - Outside the US, and Guidelines for Third Party Data Requests and Service of Legal Documents.
d. With consent
Suburban Limos may collect and use personal data based on the user’s consent. For example, we may collect personal data through voluntary surveys. Responses to such surveys are collected on the basis of consent and will be deleted once no longer necessary for the purposes collected.
A user who has provided consent to a collection or use of their personal data can revoke it at any time. However, the user will not be able to use any service or feature that requires collection or use of that personal data.
Suburban Limos enables users to access and control the data that Suburban Limos collects, including through:
Suburban Limos also enables users to request access to or copies of their data, changes or updates to their accounts, deletion of their accounts, or that Suburban Limos restrict its processing of user personal data.
A. Privacy settings
Settings menus in the Suburban Limos app for riders give them the ability to set or update their location-sharing preferences and their preferences for receiving mobile notifications from Suburban Limos. Information about these settings, how to set or change these settings, and the effect of turning off these settings is described below.
Suburban Limos uses riders’ device location services to make it easier to get a ride whenever they need one. Location data helps improve our services, including pickups, navigation, and customer support.
Riders may enable or disallow Suburban Limos to collect location data from their mobile devices through the Settings > Privacy menus in the Suburban Limos app. Riders and delivery recipients can enable or disallow such collections through the settings on their mobile device.
Riders who have enabled Suburban Limos to collect location data from their mobile device may also enable Suburban Limos to share their location with their driver from the time the ride is requested to the start of the trip. This can help improve pickups for both drivers and riders, particularly in crowded areas.
Riders may enable or disable this feature through the Settings > Privacy menus in the Suburban Limos app.
Riders who have enabled Suburban Limos to collect location data from their mobile device may also enable the Emergency Data Sharing feature that shares data with emergency police, fire, and ambulance services. Such data includes approximate location at the time the emergency call was placed; the car’s make, model, color, and license plate information; the rider’s name and phone number; pickup and dropoff locations; and the driver’s name.
Riders may enable or disable this feature through the Settings > Privacy menus or the Safety Center in the Suburban Limos app.
Suburban Limos provides users with trip status notifications and updates related to activity on their account. These notifications are a necessary part of using the Suburban Limos app and cannot be disabled. However, users may choose the method by which they receive these notifications through the Settings > Privacy menus in the Suburban Limos app.
Users may enable Suburban Limos to send push notifications about discounts and news from Suburban Limos. Push notifications may be enabled or disabled through the Settings > Privacy menus in the Suburban Limos app.
Delivery recipients who have opted in to communications from restaurant partners may stop sharing their data with each restaurant partner in their Suburban Limos Eats account settings.
B. Device permissions
Most mobile device platforms (iOS, Android, etc.) have defined certain types of device data that apps cannot access without the device owner’s permission, and these platforms have different methods for how that permission can be obtained. iOS devices notify users the first time the Suburban Limos app requests permission to access certain types of data and gives users the option to grant or refuse permission. Android devices notify users of the permissions that the Suburban Limos app seeks before their first use of the app, and use of the app constitutes a grant of such permission.
C. Ratings look-up
After every trip, drivers and riders are able to rate each other on a scale from 1 to 5. An average of those ratings is associated with a user’s account and is displayed to other users for whom they provide or receive services. For example, rider ratings are available to drivers from whom they request transportation, and driver ratings are available to their riders.
This 2-way system holds everyone accountable for their behavior. Accountability helps create a respectful, safe environment for drivers and riders. Riders can see their average rating in the main menu of the Suburban Limos app. Drivers can see their average rating after tapping their profile photo in the Suburban Limos Driver app.
Delivery partners are also rated by delivery recipients and restaurant partners. Click here for more information.
D. Marketing opt-outs
Users may opt out of receiving promotional emails from Suburban Limos here. Users may also opt out of receiving emails and other messages from Suburban Limos by following the unsubscribe instructions in those messages. We may still send users who have opted out non-promotional communications, such as receipts for rides or information about their account.
E. User data requests
Suburban Limos provides users with a variety of ways to learn about, control, and submit questions and comments about Suburban Limos’ handling of their data. To make a request, please go here.
In addition, depending on their location, users may have the right to file a complaint relating to Suburban Limos’ handling of their personal data with the data protection authority in their country. For example, users in the European Union and South America may submit such requests to the data protection authorities in the country in which they live.
We may occasionally update this notice. Use of our services after an update constitutes consent to the updated notice to the extent permitted by law.
We may occasionally update this notice. If we make significant changes, we will notify users in advance of the changes through the Suburban Limos apps or through other means, such as email. We encourage users to periodically review this notice for the latest information on our privacy practices. After such notice, use of our services by users in countries outside the European Union will be understood as consent to the updates to the extent permitted by law.